8th October 2026, New Delhi – Acer is deepening its association with Bollywood actor Akshay Kumar through a strategic collaboration for Acer luggage business, taking their relationship beyond conventional brand endorsement.The partnership brings together Acer’s focus on design, innovation and functionality with Akshay’s own experience as a frequent traveller and his strong association with performance, versatility and contemporary lifestyle.
The collaboration evolved from Akshay’s personal experience with the Acer Fashion luggage range. With travel being an integral part of his professionaland personal life, he found the products to be closely aligned with what he looks for in luggage — practical design, ease of use, durability and a contemporary aesthetic. This natural product fit has now developed into a deeper partnership, with Akshay closelyassociated with Acer Fashion’s journey in the luggage category and its evolution in the years ahead.
Beyond representing the brand, the collaboration will also explore opportunities for Akshay to contribute perspectives and insights towards future luggagecollections, drawing from his extensive travel experiences and understanding of what consumers increasingly expect from products designed for life on the move.
Harish Kohli, President & Managing Director, Acer India Group, said, “Our associationwith Akshay has always been built around a strong alignment of values — performance, reliability, adaptability and the ability to continually evolve. With Acer Fashion luggage, we saw an opportunity to take that relationship much deeper. Akshay is someonewho travels extensively and understands first-hand what a good travel product needs to deliver. His experience with the range and his belief in the product made this a natural progression for both of us. We see him not simply as the face of Acer Fashion luggage,but as a partner in how we build and shape this business going forward, including the evolution of future product lines.”
Speaking about the partnership, Akshay Kumar said, “Travel is such a largepart of my life that luggage is something I use constantly rather than occasionally. When I started using Acer Fashion luggage, what stood out for me was how naturally it combined practicality, durability and design. It worked well for the way I travel, andthat made this association feel very organic. What excites me even more is that this is not just about representing a product; it is an opportunity to be part of the journey as Acer Fashion grows the category and thinks about what travellers will need next.I’m looking forward to contributing my own experiences and ideas as we take this forward together.”
