MUMBAI, [29th July 2026]: Indian Retail Alliance Private Limited (IRAPL), the joint venture between Allanasons Private Limited, part of the Allana Group, and Captain Fresh, has achieved an annualised revenue run-rate of approximately ₹100 crore within the first two months of operations, reflecting strong early traction for its organised fresh and value-added protein retail model.
Established in May 2026, IRAPL has moved rapidly from business planning to store-level execution. The current annualised run-rate translates into an average monthly revenue run-rate of more than ₹8 crore, providing the venture with an early commercial foundation for its next phase of expansion.
IRAPL has commenced operations across Goa, Bengaluru and Kerala, while store rollouts are underway in Pune and Kolhapur. The company is targeting a network of more than 100 stores by the end of August 2026, through a combination of soft launches, full-scale store openings and entrepreneur-led partnerships. The venture is also evaluating entry into Hyderabad and other major consumption markets.
The expansion strategy is based on a diversified 7-7-7 business model, covering:
Seven product categories
Seven retail and distribution channels
Seven priority geographies
The model enables IRAPL to serve consumers through neighbourhood stores, modern retail, institutional channels, packaged products, quick commerce and other emerging distribution formats.
Institutional partnerships to support scale
IRAPL is developing a standardised protein retail format in partnership with one of India’s largest national retail chains. The first prototype store is expected to become operational by mid-August 2026. Once validated, the format could provide a replicable model for expansion across the retail partner’s wider network.
The venture has also partnered with a prominent poultry industry association in South India, with expansion expected to accelerate following the launch of its model store later in August.
In parallel, IRAPL is exploring a packaged-protein retail partnership with a leading quick-commerce platform. The company is also undergoing supplier qualification and audit processes conducted by global multinational corporations. Successful completion of these audits would enable IRAPL to participate in large, organised institutional supply chains and strengthen its business-to-business revenue base.
Strategic value for the Allana Group
The joint venture represents an important downstream expansion opportunity for the Allana Group. It enables the Group to complement its established food sourcing, processing, manufacturing and export capabilities with a direct presence in India’s domestic retail and institutional protein market.
Through IRAPL, the Allana Group is expected to benefit from:
Greater participation across the value chain:
Diversification of revenue:
Improved consumer and market insights:
Stronger utilisation of supply-chain capabilities:
Enhanced domestic brand visibility:
Institutional business opportunities:
“Achieving an annualised revenue run-rate of approximately ₹100 crore within two months demonstrates the commercial potential of an organised and trusted protein retail platform. By combining the Allana Group’s food-processing heritage, sourcing capabilities and quality systems with Captain Fresh’s technology and supply-chain expertise, IRAPL is building a scalable retail and institutional business. The venture will also help the Allana Group deepen its participation in India’s domestic food market, move closer to consumers and create new avenues for long-term growth.”
— Spokesperson, Indian Retail Alliance Private Limited.
