Mumbai, 17 March 2026: Audi, the German luxury car manufacturer, today launched the new Audi SQ8 in India, exemplifying balanced performance and precision engineering. The Audi SQ8 occupies a singular position in the Audi Q8 line-up - blending commanding presence, exhilarating performance and everyday practicality in a single, highly versatile package.
The Audi SQ8 is available in India at an introductory price of INR 1,77,72,000 (ex-showroom). It comes with a 10-year complimentary Roadside Assistance, along with attractive comprehensive maintenance and service packages.
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who want a versatile luxury SUV that can be effortlessly comfortable during the week and truly exciting on the weekend. We are seeing growing enthusiasm for performance cars across India, particularly among our discerning, younger clientele, and the Audi SQ8 is a natural extension of our commitment to bringing the brand’s finest performance heritage to the Indian market.”
Highlights:
Drive & Performance:
- 4.0-litre V8 TFSI engine with 373 kW and 770 Nm of torque.
- 0-100 km/h in 4.1 seconds; top speed of 250 km/h.
- quattro permanent all-wheel drive with self-locking centre differential.
- Adaptive air suspension sport with continuous adaptive damping system.
- All-wheel steering for enhanced agility
- S‑specific sport exhaust system for a characteristic sound profile.
- Optional advanced suspension package with active roll stabilization and quattro with sports differential.
Exterior:
- HD Matrix LED headlights with Audi Laser Light for superior visibility and 4 striking light signatures.
- Optional R22 alloy wheels in three designs, including 5-twin-arm, 5-arm-falx and 5-twin-spoke V, S design all in Graphite Grey, gloss turned finish.
- Optional ceramic brakes, Anthracite Grey brake calipers with Audi ceramic logo.
- S specific bumpers and door sill trims illuminated with S logo.
- Brake calipers in red with S logo.
- Singleframe mask in aluminum look with Audi logo in 2D form for a bold, modern face.
- Frameless doors adding to the sport coupe’s visual appeal
- Panoramic sunroof is standard.
- Optional Carbon Style package, Black Styling package and Black Styling package plus.
Interior & infotainment:
- Sport seats in front, with S embossing and Dinamica Frequency microfiber/leather combination upholstery as standard.
- Optional sport seats plus in Valcona leather upholstery with S embossing, seat heating (front and rear), seat ventilation and massage function in front.
- Audi Virtual Cockpit plus and MMI Navigation plus with MMI touch response.
- Bang & Olufsen 3D Premium Sound System with 17 speakers and 730-watt output and 16 channel amplifier.
- Sport contour leather steering wheel, 3-spoke, flat bottom, with multifunction and shift paddles.
- Contour/ambient lighting package plus with 30 colour options.
- Inlays in Matt Brushed Aluminum with linear embossing silver
Comfort & convenience:
- 4-zone deluxe automatic air conditioning with optional ionizer and fragrance function.
- Park assist plus with 360-degree cameras.
- Power latching doors (soft door close) and electrically operated luggage compartment lid with an optional convenience key.
- Audi Phone Box light with wireless charging.
- Optional adaptive windshield wipers with integrated washer jets.
Colours:
- Standard exterior colours: Mythos Black, Daytona Grey, Glacier White, Ascari Blue, Chilli Red, Sakhir Gold, Satellite Silver and Waitomo Blue.
- Interior inlay options: Matt Brushed Aluminum with linear embossing silver, Oak Grey, Brushed Aluminum.
- Optional Audi Exclusive colours.
Safety & assistance:
- Eight airbags, cruise control with speed limiter and Audi Pre Sense Basic for enhanced safety.
- Optional night vision assist and head-up display for enhanced visibility and driver information.
- Optional lane departure warning.
