Mumbai: Dalmia Cement (Bharat) Limited has introduced a consumer-focused promotional campaign, ‘DSP Every Home Happy Offer,’ aimed at rewarding home builders in Maharashtra while driving adoption of its premium product, Dalmia DSP Cement.
Under the offer, customers purchasing 100 or more bags of Dalmia DSP Cement become eligible for assured rewards as well as a chance to win a bumper prize.
Campaign Details and Incentives
The limited-period offer, valid until January 31, 2022, includes:
- A bumper prize of a Honda CD 110 Dream motorcycle
- Guaranteed rewards for eligible participants
- A slogan contest to further engage customers
The initiative is designed to enhance customer engagement while incentivising the use of premium-grade cement in residential construction.
Strategic Focus on Premium Segment
Sanjay Wali, Senior Executive Director and Head of Sales, Marketing & Logistics at Dalmia Cement, stated that the campaign reinforces the company’s commitment to supporting customers in building durable and long-lasting homes.
He emphasized that the offer not only rewards customers but also encourages them to choose high-quality construction materials that ensure structural strength over decades.
Rising Demand for Quality Construction Materials
Sunil Aggarwal, Executive Director – Sales (South), highlighted a growing trend among home builders in Maharashtra toward premium construction solutions, from foundational concrete work to finishing stages like plastering.
He added that the campaign aligns with increasing regional demand for high-performance cement products, while also strengthening customer trust in the brand.
