With the Diwali season in full swing, India's top fashion e-commerce and retail giants are engaged in a fierce battle to capture the festive shopper's wallet, deploying aggressive discounts, bank offers, and major sales events. Multiple retailers are featuring concurrent, overlapping sales, signaling an intense competition in the final weeks leading up to the holiday.
Myntra and Myntra's 'What The Trend' Sale
Myntra is hosting two major promotions simultaneously, catering to different segments of the market.
The company is running a massive "Diwali Sale" with deals advertised as "Tyohaar Hai, Deals Superhit!" offering a steep discount range of 50–80% off. This specific festive sale ran from October 7–12.
In a separate event, Myntra is also holding the "What The Trend! Sale," which is currently active from October 25–30 and features discounts of 40–80% off.
To further sweeten the deal, Myntra is offering a 10% Instant Discount in partnership with several major banks, including Axis Bank, BOB Card, HSBC, and IDFC FIRST Bank. The "What The Trend! Sale" is also promoting a Flat 7.5% Cashback offer up to ₹4000 per quarter with a different set of cards.
Shoppers Stop Promotes Fixed Value Vouchers
Shoppers Stop is taking a different approach, promoting a fixed-value discount code: "FESTIVE". This code offers varying cashback amounts based on the total purchase value, encouraging higher spending:
Get ₹150 off on a purchase of ₹2,000.
Get ₹1,000 off on a purchase of ₹10,000.
The retailer is also highlighting fashion accessories, advertising a "Timeless Touch" on brands like Casio & Fossil starting from ₹3499.
