Chennai, India, 25 September 2026: Kia India, one of the country’s leading mass-premium automakers, is set to bring its immersive cultural experience to Chennai as part of its ongoing partnership with HYBE INDIA. Following the successful response to the HYBE INDIA Pop-Up Parks and the successful Kolkata leg of the initiative, the experience now moves to Chennai with HYBE INDIA Audition: Final Call, creating an opportunity for participants to showcase their creativity and explore possibilities on a global stage.
The Kia Vibe Studio will come alive at the Kia Engagement Zone at the HYBE INDIA Pop-Up Park on 26 September 2026 at Hall D, EVP Trade and Convention Centre, Chennai, offering visitors an engaging space to experience music, creativity and interactive entertainment.
At the heart of the experience is the Kia Vibe Studio, uniquely housed inside the Kia Syros EV & Kia Sorento. The in-car content creation setup enables visitors to record and create high-quality, shareable performance videos, turning the vehicles into spaces for creativity and self-expression.
Extending the experience beyond the Pop-Up Park, Kia India will also replicate the Kia Vibe Studio at SVM Kia, Chennai, from 3 October 2026. The dealership extension will enable a wider audience to experience the Kia Vibe Studio and engage with the collaboration beyond the main event, creating an additional touchpoint where mobility, music and self-expression come together.
Kia Syros EV and Kia Sorento HEV reinforce Kia India’s multi-powertrain strategy, offering customers a diverse range of mobility solutions across electric, hybrid and conventional powertrains. While the Syros EV strengthens Kia’s all-electric SUV portfolio, Sorento broadens customer choice with Smartstream 1.6 Turbo GDI Hybrid with 6AT and Smartstream 2.2 Diesel with 8DCT, with both powertrains available with AWD. The Sorento Hybrid, Kia India’s first hybrid offering, combines a 180 PS engine with a 65 PS electric motor, while the diesel powertrain delivers 193 PS and 442 Nm, further demonstrating Kia’s approach of providing multiple powertrain choices aligned with diverse customer needs.
The Chennai leg marks the continuation of Kia India and HYBE INDIA’s collaboration, building on the successful Kolkata Pop-Up Park and bringing the HYBE INDIA Audition: Final Call experience to a new audience while creating opportunities for young visitors to express themselves through music and content creation. By extending the experience from the Pop-Up Park to SVM Kia, Chennai, Kia India is also creating more opportunities for consumers to participate in and experience the initiative.
Through such initiatives, Kia India continues to strengthen its connect with young audiences by going beyond mobility to engage with culture, creativity and new-age aspirations.
