In July 2022, the Mahindra Group launched ‘The Museum of Living History’, an interactive space at the Mahindra Towers, Worli, Mumbai. The museum was designed to be more than a showcase of the past. It was to be a continuum to the future, connecting the Group’s historic richness last 8 decades to its evolving present and the uncharted future. A one-of-a-kind initiative, The Museum of Living History’ continues to reflect the Group’s purpose, its people and philosophy.
This International Museum Day Mahindra Group welcomes you to the ‘Museum of Living History’ to witness the Group’s 81-year-old legacy and heritage; its purpose-driven growth and the future vision for the Mahindra brand. This unique one-of-a-kind museum showcases the Groups history and values through unique art installations, curated films and personal narratives.
“The Museum of Living History has evolved to reflect the changing Mahindra business and cultural landscape, while still staying true to the Group’s philosophy and core values. The cornucopia of stories from both businesses and our people is reflective of the brand we are – a living, breathing entity in this ever-changing world.”
- Mr Anand Mahindra, Chairman, Mahindra Group
Conceptualised by design and creative consultant, Elsie Nanji, and ‘experience’ designer, Harsh Manrao. It houses specially commissioned art pieces that tell the story of Mahindra’s core values and principles, its various businesses, rich history and outlook to the future. The museum celebrates the Rise philosophy of the Mahindra Group. Stories of strive and triumph, values, ethics, and concern for community have been bought to life within it. The museum has been conceptualised as a space where people can gather to learn, share, and interact.
Key Highlights:
- A Living, Breathing Legacy
Unlike traditional museums, this is a dynamic, ever-evolving space. Nothing here is static. In recent times, the museum has added a ‘ culture wall‘ to artisitically refelct the Group’s contribution to the country’s music scene through Mahindra Season of Festivals. Another is the intrepreting of ‘Mahindra Rephrased Values‘. - The Evolution of Mahindra
The museum’s historical narrative is deeply intertwined with the story of India itself. As the nation has progressed and transformed, so has the Mahindra Group—adapting, innovating, and expanding. While the Group’s businesses have evolved over time, its core values have remained steadfast, anchoring its growth. - Where Purpose Meets Design
The museum’s architecture draws inspiration from the nautilus. The spiral form symbolising the Group’s journey of growth in scale, impact, expansion, and constant renewal. Inside, a futuristic interplay of texture and light evokes movement and progress. The space seamlessly connects 80 years of rich heritage with the present and the possibilities of the future. This one-of-a-kind initiative reflects the Group’s purpose, its people, and its vision. Purpose Meets Design forms the core of the museum. - A Museum of Stories
At its heart, the museum is a repository of stories. Each exhibit celebrates the contributions of individuals—not personalities—bringing to life the values, culture, and philosophy that define the organization. Through these narratives, visitors experience the human spirit that has shaped the Group’s journey. - A Plurality of Experiences
The museum embraces a pluralistic narrative, recognising that every visitor brings a unique perspective. Each journey through its spaces is personal, with diverse interpretations and takeaways. This multiplicity of experiences is central to the museum’s intent—ensuring it resonates differently with everyone who walks through it.
Museum Timeline:
- Launched – July, 2022
- Updates and art objects added to bring in the Rise refresh values and Culture – December, 2025
- On average, the museum receives 900–1,000 visitors per month. Open to the general public the museum attracts a diverse range of visitors, including: working professionals; school and college students; families and institutions.
