New Delhi | April 10, 2026
The Telecom Regulatory Authority of India (TRAI) has extended the deadline for stakeholder comments and counter-comments on the Draft Telecom Commercial Communications Customer Preference (Third Amendment) Regulations, 2026, following requests from industry participants seeking more time for detailed internal review.
Under the revised timeline:
- Last date for comments: April 19, 2026
- Last date for counter-comments: May 4, 2026
The original deadlines were April 12 for comments and April 27 for counter-comments. TRAI said the extension was granted because the proposed amendments carry significant business, commercial, regulatory, technical, and financial implications, requiring deeper scrutiny by stakeholders.
The draft amendment relates to the Telecom Commercial Communications Customer Preference framework, which governs unsolicited commercial communication (UCC), spam calls, and promotional messaging controls in India. The consultation was first issued on March 13, 2026, by TRAI’s Quality of Service division.
TRAI has asked stakeholders to submit responses preferably by email to advqos@trai.gov.in. For clarification, Deepak Sharma, Advisor (QoS-2), can be contacted at +91-11-20907760.
The regulator has also made it clear that no further extension of the deadline will be granted.
This extension is important for telecom operators, enterprises using bulk messaging, telemarketers, and compliance teams, as the final rules could materially reshape spam prevention, consent architecture, AI-led UCC detection, and commercial messaging accountability in India’s telecom ecosystem.
