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Delhi, July 6, 2026: Kraftshala School of Business, today announced the placement outcomes for the 2025–26 batch of its PGP in AI-Led Sales, Marketing and Business (ASMB), reporting 100% placements for the second consecutive year, an average CTC of INR11.55 lakh per annum and a highest CTC of INR 22 lakh, against a programme fee of INR INR 2.59 lakh. The average package represents a 4.5x return on programme fees within nine months of enrolment.
The placementresults reflect sustained and growing momentum. Average CTC has risen from INR 10.3 LPA in the first two batches to INR 11.08 LPA in Batch 3 and INR 11.55 LPA in Batch 4. Across all batches, the programhas recorded an INR 10.64 LPA overall average, a top 25% average of INR 15.74 LPA, and 80% of students placed at INR 9 LPA and above.
8 in 10 companies that hire from KSB return for the next batch. Recruiters include some of the best in the market, including Rippling, Nestlé, Clevertap, BrowserStack, Piramal Consumer, Mensa Brands, LeadSquared, Prasuma (acquired by ITC), MyGate, Betterplace- spanning SaaS (36%), FMCG (27%) and Consumer Tech (18%).
The PGP in ASMB is a 9-month AI-ledSales and Marketing Program for landing high-an INR 10.64potential roles in sales and marketing. Delivering these outcomes in higher education with an average ROI of 4.5X through an online format is unprecedentedin India. Kraftshala School of Business offers a placement accountability that is unique in Indian higher education - if a student's job offer is below INR 7.5L, 60% of the fee is refunded.
Commenting on the milestone, Varun Satia, Founder and CEO, KSB, said, “The talent market has fundamentally shifted. AI has changed what companies need - they need people who combine sharp problem-solving with the ability to use AI tools to drive higherefficiencies, and they need them to deliver from day one. All of the top companies we work with are competing to hire people who hit the ground running. That is the standard the market has moved to. That is the standard we build for. When we launched thisprogram, we made a promise - place every committed student at INR 7.5L or above, or refund 60% of the fees. A lot of people in the ecosystem were amazed at how confident we were. Today is another day when we prove that confidence was warranted. There is nofaster or more certain way to launch a high-potential career in sales and marketing today than KSB. The ROI on time and money is unmatched and it's only getting better."
According to Manav Paroothi, Head of PG Programs at KSB, “These kinds of outcomes are possible due to a deliberate design choice built into the curriculum from the ground up. We have partnered with some of the top companies in the country to ensureour students are solving their real business problems during the program itself. They get direct feedback, work with the latest AI tools, and learn at a pace that’s exceptional. The moment these students join a company, they are fantastic."
According to KSB, companies continue to hire from the program not just because of Kraftshala’s reputation or curriculum, but because of what graduates deliver once they join. Ashish Yakri, placed at Rippling, overachieved his sales targets by 300% in his firstfew months. Tushar Tyagi, placed at Mensa Brands, was recognised as the best Area Sales Manager in his first year. The report cites more such examples of graduates receiving strong early recognition across companies.
