Mumbai, February 06, 2026: Balaji Telefilms, one of India’s leading entertainment companies, has announced the launch of Hoonur, a dedicated talent management vertical under its Digital division. The initiative marks a strategic expansion of the company’s integrated entertainment ecosystem, reinforcing its long-standing commitment to nurturing artists, shaping careers, and creating structured opportunities across digital and broadcast platforms.
Hoonur is designed to provide focused representation in an increasingly platform-driven industry, where talent development, content strategy, brand alignment, and audience engagement must work in sync. The vertical aims to offer artists long-term career direction, strong positioning, and access to diverse creative and commercial opportunities.
The initiative will be led by Mohammed Nagman Lateef, an industry professional with over 11 years of experience in entertainment and talent strategy. He previously founded and led Iconic Entertainment, where he built a reputation for progressive talent representation and career development. His appointment signals a forward-looking approach to how Balaji Telefilms identifies, manages, and elevates creative talent.
Beyond individual representation, Hoonur reflects Balaji Telefilms’ broader vision of building a structured environment where artists are supported not only through opportunities but also through thoughtful career planning and strategic alignment with the evolving media landscape.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said:
“At Balaji, we have always believed that every artist deserves the right environment to grow. Talent thrives when supported by a platform that understands individuality and long-term potential. With Hoonur, we are creating a curated space where artists receive focused attention, strategic guidance, and opportunities aligned with who they are and where they can go. It’s about shaping meaningful journeys, not just managing assignments.”
Hoonur already represents a growing and diverse roster of talent across television and digital platforms, including Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre, among others.
Several Hoonur-managed artists are also part of “The 50,” one of India’s most anticipated upcoming reality television formats. Featured talent includes:
Urvashi Dholakia, Ridhi Dogra, Shiv Thakre, and Shiny Doshi.
Nitin Burman, Chief Revenue Officer, Balaji Telefilms, added:
“The industry is increasingly moving toward deeper collaboration between content, platforms, and brands, with talent at the center of the ecosystem. Hoonur enables a more cohesive and long-term approach to these relationships. By aligning talent more closely with our content and digital network, we are strengthening partnerships, enhancing audience engagement, and creating sustained value across the ecosystem.”
With the launch of Hoonur, Balaji Telefilms continues to strengthen its integrated entertainment model — combining content creation, digital strategy, and talent representation to support the next generation of media talent.
