Krafton's Frosty Funland mode drives 35% YoY growth, amid esports viewership hitting 10 million.
The 4.1 update for Battlegrounds Mobile India launches November 13, featuring Penguin Town—sparking 500 searches and projecting $300 million quarterly revenue. India's gaming sector, at $3.5 billion, sees mobile titles claim 90%, with this iteration boosting retention 20% via AR integrations.
Krafton's 35.7% mobile surge stems from 230 million downloads, though per-user revenue lags globals at $2 annually. Policy via 2025 data localization mandates 60% server hosting domestically, curbing outflows $100 million.
Consumer trends: 60% Gen Z allocate 10% leisure budgets, fueling $500 million in-app purchases. Economically, it employs 50,000 in development, with esports adding $200 million. As updates roll, they cement India's lead in 8.45 billion downloads.
