Clean & Clear has launched a new campaign to promote its Morning Energy face wash range, designed to provide freshness and energy to teenagers during the morning routine.
The Morning Energy range features cooling menthol, soft bursting beads and refreshing fragrances, and is available in three variants — Berry Blast, Aqua Splash and Lemon Fresh.
Speaking about the campaign, Manoj Gadgil said the initiative focuses on addressing common teenage struggles such as feeling sleepy and low on energy in the mornings. He added that the campaign aims to position the Morning Energy face wash as a refreshing solution for starting the day feeling active and energized.
Johnson & Johnson stated that the campaign showcases humorous situations caused by morning drowsiness and highlights how the face wash range delivers a refreshing sensory experience through menthol, fragrance and cleansing ingredients.
According to the company, the face wash range has been specially formulated for teenagers and is intended to create a cool tingling sensation that leaves the skin refreshed, energized and clean.