New Delhi, June 15, 2026: HELL ENERGY DRINK, one of the world’sfastest-growing energy drink brands, today announced the launch of its much-anticipated HELL ZERO range in India, marking a significant milestone in the brand’s journey toexpand its portfolio and cater to evolving consumer preferences.
Strengthening this launch, HELL ENERGY DRINK has onboarded Indian cricketer Renuka Singh Thakur as the face of the brand in India.
The introduction of HELL ZERO reflects the brand’s commitment to delivering premium choices without compromise. Designed for consumers seekinga great-tasting energy drink without sugar, the new variant offers the same bold taste and unique experience that HELL is known for globally, now tailored for a more health-conscious and lifestyle-driven audience.
The HELL ZERO range makes its debut with an indulgent yet exciting WhitePeach flavour, offering consumers an exotic and distinctive taste experience. The HELL ZERO Classic variant will be introduced soon, providing consumers with more waysto enjoy the brand’s signature taste.
Renuka Singh Thakur officially unveiled HELL ZERO White Peach, highlighting the synergy between sports and the everyday choices consumers make.Known for her pace, discipline, and consistency on the cricket field, Renuka embodies the spirit of determination that defines HELL ENERGY DRINK.
Speaking on the launch, Unnikannan Gangadharan, Director, HELL-ENERGYPRIVATE LIMITED, said, “The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternative samong consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful.”
Sharing her thoughts on the partnership, Renuka Singh Thakur said, “I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”
With this launch, HELL ENERGY DRINK reinforces its commitment to innovation and consumer-centric growth in India. The HELL ZERO range represents a new chapter for the brand, catering to a new generation of consumers who seek other choices without sacrificing taste or enjoyment.
