National, 10 June, 2026: PhonePe today announced the launch of SmartPages, an AI-powered payment page creator built natively into the PhonePe Payment Gateway (PG) dashboard. A first in India's payment gateway ecosystem, SmartPages eliminates traditional barriers like technical know-how, high costs, and time constraints, allowing merchants to build contextual, professional and conversion-optimized payment pages instantly.
Unlike standard no-code page builders that require manual form filling and copywriting, SmartPages leverages AI to automate the entire process. A merchant simply describes what they are selling in a few sentences, in any vernacular language and the AI acts as both copywriter and designer. It instantly generates persuasive product copy, selects appropriate input fields (like shipping or contact details), and structures the complete mobile-optimized layout.
Speaking on the launch, Deep Agrawal, VP and Head of Payments at PhonePe said, "SmartPages directly addresses two of the most common challenges faced by small and independent sellers, the lack of technical resources to build a website, and the difficulty of crafting marketing copy. While a full website build can take weeks and manual no-code solutions take hours, SmartPages compresses this setup to under 10 minutes by automating the heavy lifting. This launch furthers our goal of enabling our partner merchants’ business growth"
Key Benefits of PhonePe SmartPages:
- Zero-Code & Zero-Design Setup: Merchants can launch a fully functional, professional payment page in minutes simply by describing their product/ service. No technical expertise, coding skills, or design background is required.
- Prompt & Create in a Language of Your Choice: By understanding and processing regional languages, the AI allows local and regional sellers to create pages tailored to their specific target audience, breaking down language barriers in digital commerce.
- Create Responsive Pages for Mobile & Desktop: Every generated page is automatically optimized for all screen sizes, ensuring a seamless, high-conversion checkout experience whether customers are buying on mobile or desktop.
- Native PhonePe PG Integration: Built directly into the PhonePe PG dashboard, giving merchants immediate access to secure processing, support for multiple payment modes, and real-time analytics with zero extra integration hassle.
PhonePe plans to further enhance SmartPages with a more evolved AI agent that can analyse a merchant's social media presence and past campaigns to understand their unique brand tone and voice. This will help create truly personalised and brand-cohesive payment pages within minutes.
