IN10 Media, a diversified media and entertainment network with offerings including EPIC TV, DocuBay, EPIC On, and Juggernaut Productions, has announced the successful launch of ShowBox, a 24-hour youth-centric music channel featuring content in Hindi, Punjabi, Haryanvi, and other Indian languages.
Built around the brand proposition “Apna Music Apna Swag,” ShowBox celebrates India’s unique “Desi Swag” while offering a platform for local talent and independent musicians. Available across major distribution platforms including Airtel Digital TV, Tata Sky, Dish TV, and Videocon DTH, the channel aims to redefine music entertainment with innovative and engaging programming.
Commenting on the launch, Aditya Pittie, Managing Director, IN10 Media, said, “The demand for differentiated content across genres and platforms has grown significantly. We are confident that the content-driven approach to music and entertainment developed by Rajiee and her team will set new benchmarks in the industry.”
Rajiee M. Shinde, CEO, ShowBox, added, “ShowBox has been designed to cater to the evolving tastes of today’s audience. Our aim is to create a unified platform that not only entertains but also provides aspiring talent with an opportunity to showcase their abilities.”
The channel has introduced a robust slate of original programming, including The Projection Room, hosted by Mayank Shekhar and Nitesh Singh; Swag In The City with Suresh Menon; Music Box Office, a weekly music review show; Superhits with Drama Queen Swati; and Swag Star, featuring celebrity conversations. It also offers daily and weekly entertainment updates through The Entertainment Show and The Weekend Show.
ShowBox is supported by channel partners including ITC Limited’s ENGAGE, Johnson & Johnson India’s Clean & Clear, and digital partner Liqvd Asia.
In addition to original shows, the channel features curated music blocks such as Chakvi Beat Te Wakhra Swag (Punjabi hits), Dhinchak Jhakaas (regional and indie music), Ek Se Baje Do (melodious tracks), Kadak DJ (party anthems), Tau Ki Playlist (Haryanvi hits), and Zabardast Boom (ad-free peppy tracks).
With its mix of music, celebrity-driven content, and youth-focused programming, ShowBox aims to create a distinctive destination for contemporary Indian music entertainment.
