Somany Ceramics Limited, a globally acclaimed leader in ceramic tiles and allied products, is renowned for its innovation and design excellence. Reinforcing its commitment to delivering exceptional experiences, the tile major has introduced the SOMANY Brand Anthem, ‘Zameen Se Judey Hum’, performed by Indian Idol winners Pawandeep Rajan, Arunita Kanjilal, and Shanmukha Priya.
The anthem reflects SOMANY’s vision as a tile manufacturer of the future, drawing inspiration from its rich legacy of over 50 years. It embodies the brand’s ethos, celebrating the deep connection of its customers to the earth — ‘Zameen Se Judey’.
The anthem is being launched digitally across Facebook, YouTube, and Instagram. The comprehensive marketing campaign targets audiences across India through these social media platforms.
The anthem was developed in collaboration with the company’s advertising agency, Law & Kenneth Saatchi & Saatchi (LKSS).