Delhi / Gurugram / India, 23 May 2026: It started with catchy K-Pop beats and late-night K-drama marathons. Now, India’s obsession with Korean culture has officially moved into the kitchen. Capturing this massive flavour wave, South Korean food icon Nongshim Co., Ltd. officially launched its latest premium offering, Shin Ramyun Kimchi Stir Fry, at a vibrant launch event hosted at The Westin Hotel, Gurugram.
The launch marks a major milestone for Nongshim as it doubles down on the Indian market, where food is no longer just about convenience, it’s about the experience.
Crafted under the brand’s global philosophy of bringing "Spicy Happiness in Noodles," the new Kimchi Stir Fry marries the iconic, fiery kick of classic Shin Ramyun with the rich, tangy, and savoury crunch of stir-fried kimchi. It’s a flavour profile tailor-made for India’s Gen Z and millennial foodies, who are actively hunting for bolder, sweet-spicy, and highly textured global street-food experiences.
This move comes at a defining moment for the food giant. With South Korea's domestic instant noodle market reaching maturity, leading brands are looking well beyond their borders for future growth.
This Indian launch aligns perfectly with Nongshim’s newly unveiled “Global Agility & Growth” business vision, which positions international expansion as the company's ultimate strategic priority. Backed by solid numbers, Nongshim recently reported an annual global turnover of approximately KRW 3.5 trillion (around USD 2.5 billion) and has set a bold target to push annual revenues to KRW 7.3 trillion by 2030 through aggressive international scaling. As South Korean food majors pivot toward high-growth consumer hubs, India has emerged as a frontline market for building this lasting global footprint.
Today, Nongshim products are exported to more than 100 countries worldwide, with its flagship brand, Shin Ramyun, keeping fans happy in over 200 countries and regions globally.
India’s own instant noodle market, now roaring past an estimated USD 2.1 billion is rapidly evolving, today’s consumers are looking for, authentic global flavours.
Instead of searching supermarket shelves, younger generations are discovering these trends through instant delivery. Recognizing this, Nongshim and its Indian distribution partner, Rama Vision Limited, are making quick commerce the heart of their rollout. The new Kimchi Stir Fry is making its debut right where the action is on quick-delivery platforms like Blinkit, alongside Nongshim's popular portfolio of ramen and snacks.
Speaking on the launch, Jo Yong-chul, President & CEO, Nongshim Co., Ltd., said, “India is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country. China may be the biggest market right now, but in terms of market share growth, India is poised to become the No.1 market within the next five years.”, he added.
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