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JIIF (JITO Incubation and Innovation Foundation) has committed ₹12.10 crore in soft investment to five early-stage ventures—Aegion, EatAtlas, Pixcell, Atovio and Synqwork—strengthening its position as a key enabler of capital access for high-potential, innovation-led startups.
The commitments will help the startups accelerate product development, scale operations, expand market presence and build core teams, while also giving them access to JIIF’s integrated ecosystem of mentorship, strategic partnerships and structured support for future institutional rounds.
The funding commitments were finalised by a distinguished jury comprising Anupam Bansal, Executive Director at Liberty Shoes Ltd and investor on Ideabaaz on ZEE5; Sandeep Bardia, Managing Director, Bardia Family Office; Vinay Jain, Chairman, MLM India Ltd; Hemant Jain, Managing Director, KLJ Group; and Rajesh Chandan, Co-Founder, Veeraa Ventures and Chairman, Latin American Caribbean Trade Council, bringing together deep entrepreneurial, operational and investment expertise.
Commenting on the development, Jeenendra Bhandari, Chairman JIIF said, “By committing this soft investment, we are creating a strong bridge between promising founders and growth capital. At JIIF, our focus is on building a sustainable startup pipeline by combining funding access with strategic mentorship, market linkages and a long-term value creation approach.”
The commitments were announced at ILLUMIN8, JIIF’s startup showcase platform that connects curated startups with investors and industry leaders.
With this, JIIF continues to expand its portfolio of high-growth ventures aligned with its thesis of supporting technology-driven and future-ready businesses.
