Ookla®, the global leader in fixed broadband and mobile network testing applications, has recognized Vi (Vodafone Idea) as the Fastest Mobile Network in India, based on Speedtest Intelligence® data for Q1–Q2 2021. Building on this achievement, Vi has rolled out the next phase of its #SpeedSeBadho campaign.
Commenting on the recognition, Doug Suttles, CEO of Ookla, said:
“Speedtest Awards, presented by Ookla, are reserved for an elite group of network operators that have delivered exceptional internet performance and coverage within a market. We are pleased to present Vi with the award for the Fastest Mobile Network in India. This recognition is testament to Vi’s outstanding performance in Q1–Q2 2021 based on Ookla’s rigorous analysis of consumer-initiated Speedtest results.”
In the post-COVID world, the importance of secure, reliable, and fast connectivity has grown manifold. As digital lifestyles continue to evolve, Vi’s latest campaign #SpeedSeBadho reinforces Ookla’s validation of Vi GIGAnet as India’s fastest mobile network.
The campaign aims to highlight how a strong network can empower people to perform daily tasks faster and move ahead in life.
Avneesh Khosla, Chief Marketing Officer, Vi, said:
“Vi has consistently offered the fastest 4G experience for many quarters. With our continued efforts to deliver superior performance, Vi is now the fastest mobile network in the country, as verified by Ookla. We believe in enabling our customers to thrive in the digital era — whether for learning, work, or entertainment. Through the #SpeedSeBadho campaign, we share relatable stories of how Vi GIGAnet helps customers overcome challenges and unlock opportunities — proving that where there is speed, there is a way.”
The campaign features three television commercials (TVCs) that depict the power of Vi GIGAnet in solving everyday problems.
The first TVC tells the story of a wedding planner and her intern managing last-minute décor changes. Thanks to Vi’s fast network, they are able to deliver on time seamlessly.
🎥 Watch the TVC here: https://www.youtube.com/watch?v=oRq4orh5fOo
The remaining two films will be released in the course of the campaign.
Conceptualized by Ogilvy, the high-visibility 360-degree campaign showcases Vi’s commitment to empowering customers through speed and reliability. It spans television, digital, and outdoor media.
Kiran Antony, CCO, Ogilvy South, shared insights into the creative process:
“This is our third campaign under ‘SpeedSeBadho’. The first two had a very different look and feel, focusing on people thriving through Vi’s network. This time, we wanted something more dynamic — almost 35 shots in a 30-second film — making it feel like a short story compressed into half a minute.”
The 10-week-long campaign went live on 23rd October 2021, coinciding with the start of the Super 12 stage of the ICC Men’s T20 World Cup.
Vi GIGAnet, built on 5G architecture, is the result of the largest network integration completed in record time and a first-of-its-kind spectrum refarming exercise globally.
*Based on analysis by Ookla® of Speedtest Intelligence® data for India for Q1–Q2 2021. Ookla trademarks used under license and reprinted with permission.
