Gurugram, July 30, 2025 – VDO.AI, a global leader in advertising technology, has launched a new suite of high-impact ad formats ahead of the festive season, aimed at driving business for brands across the spectrum. Timed strategically to align with India's booming festive period, these innovative solutions are built to help brands maximise impact during the high-intent shopping window.
Spanning across CTV, Online Video, and Mobile Rich Media, VDO.AI's festive formats blend immersive storytelling with data-driven targeting. Whether it's through Remote-Based Integration that allows consumers to browse deals using their TV remotes, Countdown-Based Formats that build urgency for Diwali drops, or Dynamic Creative Optimisation that tailors creatives based on live signals like weather, AQI, or location, every feature is crafted to maximise festive impact and intent-based conversions.
This newly launched festive format fix is built to break through festive clutter and deliver real business outcomes during India's festive season, combining advanced technologies like Gen AI, Geo Location, Weather APIs, and Motion Sensors with engaging interactive elements such as Parallax scrolls, 3D Cube animations, Trivia Quizzes, and Expandable Carousels.
Commenting on the launch, Amitt Sharma, Co-founder and CEO of VDO.AI, said, "The festive period brings massive opportunity, but also intense pressure. With rising ad spends, fragmented attention spans, and higher-than-ever performance expectations, brands need more than visibility; they need precision, personalisation, and proof of performance. Whether it's delivering a ~95% video completion rate on CTV or outperforming CTR benchmarks across Online Video and Display, VDO.AI's festive ad suite delivers all of this while driving measurable outcomes for brands."
Arjit Sachdeva, Co-founder & CTO of VDO.AI, added, "India's festive season represents the pinnacle of consumer engagement, and our comprehensive tech stack ensures brands can deliver the right message at the right moment. This technical sophistication, combined with VDO.AI's real-time optimisation capabilities, ensures brands can navigate the complexity of festive advertising while achieving superior performance metrics across every touchpoint in the consumer journey."
As brands gear up to win consumer attention in an increasingly competitive festive landscape, VDO.AI's end-to-end solutions offer the right blend of creativity, technology, and scale. By enabling precision targeting, high engagement, and measurable outcomes, VDO.AI is not just helping brands participate in the festive rush but lead it.
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