New Delhi | February 6, 2026
The Indian Institute of Foreign Trade (IIFT) has released a major India–Australia trade case study compendium titled “Pitch Perfect Australia–India: Ideal Conditions for a $100 Billion Partnership,” bringing together policymakers, diplomats, industry leaders and academia to chart the next phase of bilateral economic cooperation.
Prepared jointly by IIFT and Newland Global Group, the publication documents real business journeys of 30 companies operating across India and Australia, capturing their market-entry strategies, growth playbooks and key lessons from navigating both markets successfully.
Policy & Strategic Significance
Commerce Secretary Rajesh Agrawal said the initiative is highly relevant for policy, industry and academic stakeholders, highlighting how trade agreements have unlocked new opportunities and enabled businesses to accelerate growth.
The casebook is expected to strengthen the India–Australia Economic Cooperation and Trade Agreement (ECTA) and deepen bilateral trade engagement.
Diplomatic & Institutional View
Australian High Commissioner Philip Green OAM emphasised that platforms uniting education, government and industry are crucial for building stronger strategic and economic ties between the two nations.
Joint Secretary Petal Dhillon highlighted steady progress in bilateral economic relations and underlined IIFT’s role in research-driven policy insights and dialogue facilitation.
Academic & Industry Perspective
IIFT Vice Chancellor Prof. Rakesh Mohan Joshi stressed the value of converting real-world business experiences into structured learning resources, bridging research and practice while supporting India’s expanding global trade footprint.
Newland Global Group Founder & CEO Dipen Rughani and Executive Director Natasha Jha Bhaskar highlighted the role of business case studies in strengthening bilateral trade and sharing cross-market success insights.
The event concluded with a multi-stakeholder panel discussion and networking session involving government representatives, trade bodies and companies engaged in India–Australia commerce.
With India and Australia aiming to scale economic ties significantly, the casebook is positioned as a practical resource for businesses, policymakers and researchers, offering insights into opportunities, challenges and best practices in international trade collaboration.
