The tourism industry, one of India’s largest economic drivers contributing nearly 8% to GDP and supporting over 40 million jobs, continues to remain highly vulnerable to global disruptions. Each time instability arises — whether geopolitical, health‑related, or economic — tourism is the first sector to be hit, triggering a chain reaction across allied industries.
The downfall of tourism directly translates into increased unemployment, especially among small and mid‑sized enterprises that form the backbone of the sector. The multiplier effect is severe: when travel slows, hotels, airlines, tour operators, transport providers, artisans, and food suppliers all face immediate losses. This ripple effect destabilizes local economies and disproportionately impacts women, who form a significant part of the workforce at the grassroots level — from hospitality staff and craftswomen to small vendors and service providers.
Mrs. Jyoti Mayal, Chairperson of the Tourism & Hospitality Skill Council and former President of the Travel Agents Association of India, has strongly advocated for the creation of a dedicated Tourism Fund with government initiative. With tourism contributing nearly 8% to GDP, she proposes that at least 1% be set aside in a structured kitty to safeguard the sector during uncertain periods. “The government is creating war funds — why not for us, an industry that is the first to be hit each time global instability arises? A tourism fund is a present‑day necessity. It would allow the industry to manage disruptions with greater confidence, support cash flows when travel slows down, and ensure that businesses — especially women‑led and grassroots enterprises — do not collapse under pressure,” she emphasized.
She further noted that many countries already have structured tourism funds in place, recognizing the sector’s strategic importance. India too must acknowledge this reality and support its industry as leaders — ensuring that we not only protect livelihoods but also lead by example in making tourism sustainable and resilient.
Beyond financial support, Mrs. Mayal has called for stronger coordination between stakeholders. Timely communication, flexible policies, and a more aligned approach between the government, airlines, and industry bodies can reduce confusion and help travellers make informed decisions. At the same time, she underlined the importance of strengthening domestic tourism as a parallel growth engine. “India has the ability to sustain travel momentum within its own borders. When international travel faces uncertainty, domestic circuits can provide stability — both for businesses and for employment across regions,” she noted.
Mrs. Mayal concluded by stressing that tourism must be treated as a sensitive and strategic sector, one that requires foresight and structured support. In an arena where global events can influence local business overnight, preparedness is not optional — it is essential for growth, survival, and the protection of millions of livelihoods.
