Shoppers Stop, India’s premier fashion and beauty destination, continues to innovate with purpose-driven campaigns that celebrate women and their spirit. Following successful initiatives such as It’s Our Time and the Mother’s Day campaign, the brand has launched a new campaign for National Lipstick Day, highlighting the role of women and working mothers.
The campaign is narrated from a mother’s perspective. Although she is minimally featured, her presence is felt throughout as a father and daughter bond while playing with the mother’s makeup. The daughter applies lipstick to her father, and together they leave lipstick kisses on a greeting card for the mother. Inspired by the phrase “Papa ko kiss de do,” the campaign captures the emotional bond between fathers and daughters while celebrating motherhood.
By breaking stereotypes around makeup, the campaign presents beauty as an everyday expression rather than merely a cosmetic routine. It also reinforces the message of women’s continued participation in the workforce.
Speaking about the campaign, Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, said, “Women play many roles—at work, with family, and as individuals. Through this campaign, we wanted to highlight that beauty is an everyday indulgence and an important part of many women’s lives. Women form half of our customer base and 28% of our employee base, making it essential for us to view our business through their lens.”
The campaign is supported by makeovers and promotions from leading beauty brands including L’Oréal, Maybelline, Lakmé, Colorbar, Faces, MyGlamm, and Sugar across Shoppers Stop stores nationwide. Customers can also avail special offers, including a free Mirabelle sheet mask on the purchase of a lipstick worth ₹500 and an assured Bollyglow gift worth ₹995 on makeup purchases of ₹1,500 or more.
