Jaipur, 24 November. The traditional Rajasthani handicrafts have emerged as the center of attraction at the India International Trade Fair (IITF)–2025 this year. Amid changing fashion trends and modern designs, the demand for indigenous, handcrafted products continues to rise — and leading this trend are Rajasthan’s iconic juttis and mojaris. These are not merely products; they represent a living blend of art, culture, and history.
At New Delhi’s Pragati Maidan, the Rajasthan Pavilion is drawing special attention for its vibrant colors, folk culture, and unique handcrafted items. Among the various displays, the traditional juttis and evergreen mojaris remain a favorite among visitors and buyers.
National Award–winning artisan Mr. Mohan Lal Bhati, from Jodhpur, spoke about his craft and heritage. He shared that crafting a single pair of juttis by hand takes nearly 3–4 days of highly detailed work. This craft has been preserved in his family for over 300 years, passed down through generations, and he continues to carry it forward with great dedication.
Bhati is not only safeguarding this heritage but also working to connect the youth with it. Students from prestigious design institutes such as the National Institute of Fashion Technology (NIFT) visit his workshop for internships and training, where they learn the techniques and intricacies of traditional jutti-making.
He added that his workshop now produces not only classic traditional juttis but also new designs tailored to the evolving needs of the fashion industry. His aim is to give this indigenous craft a strong global identity and revive its popularity among the younger generation.
