UK’s Leading Sports Nutrition Brand ‘Myprotein’ Enters India Through Strategic Partnership
Myprotein, Europe’s number one sports nutrition brand, has officially entered the Indian market by partnering with MSM Retail Pvt Ltd. To enhance customer experience, the company has established a warehouse in Gurugram, reducing delivery times dramatically from 25-30 days to just 3-5 days.
Global Reach & Digital Strength:
Myprotein serves over 6.5 million active customers across 70+ countries and has established itself as a powerful digital-first brand.
Product Range & Localization:
Known for its wide range of sports nutrition products—including whey protein, casein, BCAA, and glutamine—Myprotein plans to develop products tailored specifically for Indian consumers’ needs.
Local Operations & Payment Ease:
The Gurugram warehouse not only speeds up deliveries but also ensures product authenticity and quality. The brand has introduced India-friendly payment options such as net banking, e-wallets, and local credit/debit cards to ease purchases.
Commitment to India:
Ms. Esha Singh, General Manager of Emerging Makers, Nutrition & Beauty Brands, highlighted India’s importance as a key market. Myprotein aims to increase investments, support government initiatives, and source locally, contributing to employment and economic growth.
Myprotein’s mission remains to empower individuals to realize their fitness potential by providing quality nutritional products and inspiring healthier lifestyles.
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